The Art of the Pitch

Duration: 2x half day workshops

Location: Zoom

Price: £195 plus VAT per person

Date: 2nd and 9th December

To be a successful agency your team must be good at pitching. It’s a big part of agency life; yet so many agencies suck at pitching, which costs time, money and morale. It is even more challenging to deliver a compelling, engaging and winning pitch in an online environment. The most successful agencies invest in honing their pitch skills. Read on to find out how you too could become a pitch wizard.

What will you get from this course?

This interactive online course is delivered over 2x 4-hour workshops and will give you the skills you need to win at pitching. The course builds throughout the two sessions, with preparation work to be completed in groups in between each session.

Workshop 1:
How to lose a pitch – exploring all the things agencies do to fail at pitches
How to win a pitch – the criteria for success

Workshop 2:
The BESTIE approach – introducing Behavioural Economics, Storytelling and Insights
Delivery Service – pitch practice and critique

Format:
The workshops will be in seminar format, which means they’ll be interactive and practical. You will be expected to participate in group exercises throughout and in between sessions, culminating in a pitch presentation delivered in the final workshop.

Who is this session for?
• Agency Founders
• CEOs, Managing Partners, Partners and Senior Management
• Agency Directors and Senior Managers
• Business Development Directors and Managers
• Client Service Directors

Feedback from previous attendees has been excellent:
“I thought it was a great workshop with lots of actionable tips and tricks and a great networking opportunity. Thank you!” Zoe Merchant, Managing Director, Bright

Book your place:

Click here to book your place on this course.

Expert Trainers:

Anthony ‘Tas’ Tasgal

Tas is a Man of Many Lanyards.

He is an ad agency planner, trainer, lecturer, speaker and author and still freelances with several agencies and clients. For example, he’s currently helping the Royal Albert Hall tell their story ahead of their 150th anniversary and developing new strategic thinking for the Art Fund.

Tas is also a Course Director for the Chartered Institute of Marketing (CIM), the Market Research Society, the Institute of Internal Communication and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others. He has trained marketers in the UK, US, China, Hong Kong, Australia, Sweden and UAE. Tas is also a full member of the CIM.

Tas has written two books, with a third on the way. You can find The Storytelling Book here and The Inspiratorium here.

Andy Bargery

Andy Bargery

Andy is a seasoned agency professional and marketing consultant. He has accumulated more than 20 years of experience working in marketing, including spells at Pleon and Ketchum (Omnicom owned agencies) and founding Klaxon; his own marketing communications agency. Andy has worked across sectors during his career, and his past clients include Google, the EU, Vodafone, lastminute.com, Astra Zeneca, FedEx, Xerox, Oracle, Shell and a wide array of SMEs.

Andy is the host of the Through the Line podcast on which he talks to industry experts about the latest marketing trends and the business of marketing. He also teaches Chartered Institute of Marketing qualifications and delivers marketing apprenticeship training for some of the UK’s leading brands.

Outcomes:
You will leave with a workbook full of practical next steps you can implement to start making a difference from the very next pitch. You will also be filled with confidence knowing that you have invested in your pitching skills.

Price:
£195.00 plus VAT per delegate.

This includes:
• 4x interactive workshops delivered online
• All training materials available for download

What past attendees have told us?

“The workshop was really good, loved the insights from the more experienced pitchers – worth the investment in itself. Tas was a great speaker who was very approachable and open to conversation which was good. Andy’s input, insights and guidance were excellent also!”
Dave Sheppard, Digital & Marketing Director, Big Bear Creative

“Great workshop with thoughtful anecdotes throughout.”
Julian Loxton, Elbow Creative

Book your place:

Click here (or the button below) to book your place on this course and pay by credit card.

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