Critical thinking on marketing, agency ecosystems, marketing effectiveness and people development. Read below or listen to Through the Line, a podcast where Andy Bargery talks with leading marketers, and agency professionals.
In the 20+ years I have worked in marketing, there’s been one constant: change. The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. ... Read more
We’ve been working with some talented marketers to put on five Scale-Up Marketing Roundtables for start-ups and high growth companies. We’ve held the first two Roundtables and received excellent feedback… ... Read more
Way back in 2019, before the pandemic – which feels like a different lifetime – I interviewed Kristin Luck, a brilliant lady and entrepreneur, about scaling agency businesses. Kristin has ... Read more
According to the PRCA’s recent census, 89% of communications professionals in the UK are white, and 67% are female. In an industry tasked with creating impactful communications to reach an ... Read more
A common challenge for agencies is finding new clients. We seem to be in a continuous new business drive – prospecting, networking, cold calling, starting conversations and pitching. At the ... Read more
Business development is a constant challenge for marketing agencies. Most are on a constant hunt for new business and spend their time pitching to marketing directors, managers, heads of, CMOs ... Read more
An essential ingredient of impactful marketing and communications is understanding your customer. After all, we’re taught marketing is about putting the customer at the heart of your business. So how ... Read more
Running a marketing agency of any flavour requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But ... Read more
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