Video: Keep Calm and Carry On Event

Video: Keep Calm and Carry On Event

In April we put on two Q&A webinars for agencies to help them survive the lockdown.

Don’t worry if you missed out. You can watch the video of the second webinar session here:

If you have enjoyed the video please make a donation to The Big Issue Foundation. If you donate, when asked the question “What prompted you to donate?” Answer #AgencyCalm then they’ll know it was from us.

It doesn’t matter what amount you donate, although clearly the more the better. If you think your market is tough right now, imagine being a Big Issue seller with the whole country on lockdown.

Join our Community

To find more support, ideas and webinars for agencies, why not join our Facebook Community Group here. It’s totally free.

Online Q&A: Keep Calm and Carry On (Part II)

Online Q&A: Keep Calm and Carry On (Part II)

Agency Squared, supported by FTSQ, is putting on a Q&A webinar for agency owners during lockdown.

About this Event

Let’s be honest, it’s damned unsettling being in lockdown. It’s why Agency Squared, with the support of FTSQ, is offering another hour of FREE practical advice to support the agency community.

Building on the first discussion, which centered around marketing and business development, we’d love to invite questions from you on:

  • Client services
  • HR/recruitment*
  • Finance*
  • Operations*
  • New business (obviously we’re still happy to answer questions on this too if they arise)
  • *Offered as experienced business owners, not practitioners

We won’t ask you to step outside, instead, you’ll be able to relax with a cuppa (staple the kids to the sofa in front of the telly for an hour) while you join us for another online Q&A discussion.

You can freely submit your questions ahead of time to andy at or via the Zoom ‘chat’ option on the day.

So why Agency Squared and FTSQ?

Combined Lena and Andy have 52 years business experience. Both have worked client and agency-side as well as for SME’s and corporates, they have each owned their own businesses too.

Andy Bargery, Founder Agency Squared

  • 22 years in marketing, Fellow of the Chartered Institute of Marketing.
  • Andy cut his marketing teeth client-side on two well-known brands Compaq and Walkers Crisps.
  • He then moved agency side around the time of the millennium (primarily in client service for clients in technology, property, energy, and travel sectors) for agencies large i.e. Omnicom (Pleon, Ketchum) and small
  • Founded his own consultancy Klaxon, in 2011, with clients such as Google, Vodafone and Xerox.
  • But recently Andy wanted to go where his passion really lies, with agencies and helping others, so he set up Agency Squared a community for marketing agency owners where he has also begun training marketers for Chartered Institute of Marketing qualifications.

Lena Robinson, Founder/Fixer FTSQ

  • 30 years in business in New Zealand, UK and globally.
  • Lena’s a straight-talking Kiwi with a reputation as a savvy businesswoman.
  • She’s held senior business development roles within Ogilvy, Wunderman, Vizeum and Dentsu Aegis Network, as well as a number of smaller boutique agencies (and did pure lead gen. before that…the rest takes too long to write)
  • 2014 Lena set up Kiwi Girl, which later became Kiwi Gray, a strategic brand, marketing and new business agency for agencies and tech start-ups).
  • 2018 she sold up and started FTSQ a community that supports non-conformists and the business owners within that community. The aim is to support them, via her consultancy, in achieving everything they were told they couldn’t by F***ing with The Status Quo.

Tickets are totally FREE but please register in advance:

But, if you want to help out, we’re taking voluntary donations for The Big Issue as those poor people can’t sell one single magazine at the moment with empty streets [If you do donate, when asked the question “What prompted you to donate?” Answer #AgencyCalm They’ll know it was from us.]

What are you waiting for?

Andy and Lena are going to be bombarded with questions, so get in quick and book your seats NOW as spaces are limited.

PODCAST: Winning Agency Pitches

PODCAST: Winning Agency Pitches

A common challenge for agencies is finding new clients. We seem to be in a continuous new business drive – prospecting, networking, cold calling, starting conversations and pitching.

At the same time, clientside marketers are struggling to find their ideal agency partner from the vast number of agencies at their fingertips. In the UK alone there are over 20,000 agencies – or so I’m told.

In this episode, I chat with Dan Ince, a freelance marketing gun for hire, about how he finds and recruits agency talent for his clients. We explore some of the best practices for agencies around pitching that will help them to look at this process through the lens of a client-side marketer.

If you’re looking for ideas for how best to approach clients and differentiate yourself in a sea of bland, vanilla looking, agencies, you should enjoy this episode.

Listen to this podcast to find out how you can excel at your next pitch.

Listen to the show by clicking below:

To connect with Dan:


Brand Works

Related Podcast Episodes:

Solving the Procurement Puzzle with Mike Lander

Growing Agencies with Katy Howell

Growing and Scaling Agencies with Kristin Luck

PODCAST: Tackling Mental Health in Marketing

PODCAST: Tackling Mental Health in Marketing

We’ve never been more aware of mental health in marketing, or society at large. We’re talking about it more than ever and HR are looking at it with increasing intent. After all, there are mental health challenges in marketing and advertising like never before. This is bound to be the case if you consider the ever-changing and stressful nature of our work and the colourful characters attracted to the sector.

But, just because we’re more open about our challenges and employers are talking about it more, doesn’t mean anything is changing. Mental health in marketing is still a significant problem to address.

Step in Aaron Harvey and his Made of Millions Foundation. Aaron is on a mission; to put mental health higher up the agenda at work. In his mindset, there is simply no excuse for not making the changes needed to address the growing mental health challenge in the workplace.

Listen to this podcast to find out what he’s been doing and how you can get involved too.

Listen to the show by clicking below:

To connect with Aaron:



Ready Set Rocket

The resources referenced in the show to help with mental health in marketing:

Dear Manager

Made of Millions

Other Podcast Episodes you May Enjoy

Understanding Agency Finance with Stacey Borrow