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What Clients and Agencies Really Want
We asked the Agency Squared and Marketing Meetup communities to tell us how they get on with their colleagues over the fence.
- What are their client and agency relationships like?
- What makes for a successful engagement between brands and agencies?
- What do they like and dislike about each other?
In total, we received 229 responses, roughly fifty fifty from clients and agencies.
This report outlines what we found and our five-point action plan to how we can all work together better, covering:
- Understanding
- People
- Time
- Investment
- Communication
Download your free copy here and learn how to build more effective marketing relationships.
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