Research Report: What Clients and Agencies Really Want

We asked the Agency Squared and Marketing Meetup communities to tell us how they get on with their colleagues over the fence.

• What are their relationships like?
• What makes for a successful engagement between client and agency?
• What do they like and dislike about each other?

In total, we received 229 responses, roughly fifty-fifty, from clients and agencies.

This report outlines what we found and our five-point action plan for how we can all work together better, covering:

• Understanding
• People
• Time
• Investment
• Communication

Download your free copy here and learn how to build more effective marketing relationships.

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