Research Report: What Clients and Agencies Really Want

We asked the Agency Squared and Marketing Meetup communities to tell us how they get on with their colleagues over the fence.

  • What are their relationships like?
  • What makes for a successful engagement between client and agency?
  • What do they like and dislike about each other?

In total, we received 229 responses, roughly fifty-fifty, from clients and agencies.

This report outlines what we found and our five-point action plan for how we can all work together better, covering:

  • Understanding
  • People
  • Time
  • Investment
  • Communication

Download your free copy here and learn how to build more effective marketing relationships.

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You can also click on this big old button here to download the report