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PODCAST: The Convergence of Art & Science with Anthony ‘Tas’ Tasgal
An essential ingredient of impactful marketing and communications is understanding your customer. After all, we’re taught marketing is about putting the customer at the heart of your business. So how do you do that? That’s where the ‘insights’ department comes in. These are the guys and gals that look at consumer behaviour and try to uncover some hidden gem marketers can latch onto — something to build products, services and communications around.
For Anthony ‘Tas’ Tasgal – an ad agency planner, trainer, lecturer, speaker and author – insight is the art of combining psychology and biology, blending it up with a bit of creative inspiration, driven by light bulb moments from here there and everywhere, and there you have it – insight. Well, not quite. There’s a lot more to it than that. Such as making sure you don’t rely too much on data, considering the context of your research, and getting the balance right between data and creativity. Not to mention the need for someone to challenge your assumptions.
If you are interested in market research, insights and creating high impact marketing communications, this episode should be right up your street.
Resources Tas Mentions:
The Inspiratorium and The Storytelling Book:
Everybody Lies by Seth Stephens-Davidowitz
To find out more about Through the Line, visit our podcast home page here.