PODCAST: Starting Agencies and Marketing in China with Sabrina Wan

If you have ever looked at the size and the complexity of the Chinese market, you will know it’s both massive, exciting and terrifying, all at the same time.

Yet, the opportunity for marketing in China is spectacular, especially for us Brits. It seems Brand Britain is a big deal for Chinese consumers. But, making it in China takes experience, money and contacts. That’s where specialist agency Dawn Rider comes in. Set up by family team Sabrina and Terence, the duo use their know-how and connections in China to help Western brands enter the market. They’ve been doing it for a couple of decades and know all about what it takes to succeed.

Listen to the latest Through the Line podcast as I chat with Sabrina Wan and get up to speed on marketing in China, the massive opportunity of social e-commerce, and hear about her experiences in setting up a new agency on the other side of the planet.