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PODCAST: Self-Running Agencies with Rob Da Costa
Running an agency can be a mixed bag of emotions. One minute you’re full of elation at winning an award for a successful campaign. The next, you’re dealing with a crisis of confidence or trying every trick in the book to win some new business. Let’s not forget the pressure of the “client service hamster wheel of doom”, as my guest on this episode of Through the Line puts it.
But there is another way. It’s called the self-running agency, and Rob Da Costa has calculated a formula that works for all types of agencies. A way of removing yourself from the day-to-day operations of your agency, so you can focus on long-term strategy and, ultimately, succession planning. This might be selling your agency or, perhaps more profitably, retaining ownership while someone else runs it. There’s even a formula, roughly: vision + marketing plan + systems and process + succession planning = happy agency owner.
You’re going to have to listen to the show if you want to get your head around it, and Rob lays it out in an easy-to-follow narrative. The answers are within.
I hope you enjoy the show:
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