PODCAST: Growing Agencies with Katy Howell

by Andy Bargery

A critical part of working in agency land is business development. For whatever reason, most agencies are always on the hunt for new business; growing agencies is like being on a treadmill that never stops. But just like the plumber whose toilet doesn’t flush, most marketing agencies are lousy at marketing themselves. It’s not that we don’t know how…or is it?

In this episode of the podcast, I interview the formidable Katy Howell from a leading social media agency, Immediate Future. Katy’s a true professional, and it was great fun talking with her as we explored business cycles, the impact of Brexit and uncertainty in the market, JVs/partnerships, the art of growing agencies and so much more.

If you want to learn about best practices when it comes to growing agencies, how to build client relationships and what it takes to grow an agency from someone with 30 years of agency experience under her belt, well then you’re in the right place.

Enjoy!