Building brand advocacy is at the top of a marketer’s to-do list, but we rarely think of internal marketing to achieve it. Maybe we’re ...

I have always found working in the marketing and agency world a fantastic choice of occupation. Endless career options, bags of innovation and creativity, ...

60% of the World’s population is now active on social media. It’s probably time we learnt how to sell to them there then. In ...

A common challenge for B2B marketers is how to reach a C’Suite audience. After all, they’re the decision-makers, right? So we really need to ...

Hiring an agency sounds simple. But it isn’t. Not when you think about the custard soup of firms that make up the agency landscape. ...

Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working? I will be amazed if you ...

How do you win some new business for your agency? With our agency new business playbook, that’s how. I must have been asked this ...

Remember social media? It’s what marketers got excited about before the metaverse and then AI stole the headlines. Despite being out of the limelight, ...

When you engage an agency, there’s a good bet they will ask what your marketing budget is. I encourage agencies to ask this question ...

There’s a lot of chat about AI at the moment, most of it hyperbole, end-of-the-world stuff. Not so much on the practical application of ...

Running an agency can be a white-knuckle ride. I found the part-written blog post below, reflecting on eight years of running an agency. It ...

How do you create a brand that’s dynamic and successful, and in tune with the zeitgeist? In this episode of Through the Line, I ...