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How do you Find the Right Agency?
How do you find the right agency? It’s a question all marketers ask at one time or another.
With over 20,000 agencies* in the UK alone, finding them is not at all hard. Finding a good one, now that’s another matter.
I teamed up with some smart marketers and a recruiter to run a series of online Roundtable events during May this year. We covered a range of subjects to help high growth or scale-up companies to build their marketing infrastructure, including:
- What does marketing look like for a high growth / scale-up organisation?
- How do you calculate an appropriate budget and measure ROI
- When and how do you recruit an internal marketing team, and lastly
- How do you find the right agency for you and your business
I was pleased to cover the last session in the series, on how do you find the right agency. It’s a constant source of frustration among marketers since there are so many options. I can tell you from the clientside perspective, that most agencies look and sound very similar from the outside.
Each Roundtable featured a 15-minute presentation and a similar length of time spent with Q&A afterwards. We recorded all of the sessions, so if you missed them you can catch up here.
No need to click if you are looking for my talk… it’s right here:
We thoroughly enjoyed pulling this series of Roundtable events together. We received some really great feedback on them too:
I took part in Agency Squared’s roundtables and found the content extremely valuable for our business.Victoria Poon, Alpaca Coffee
*apparently anyway. I’ve heard this stat quoted many times, but never come across a source to verify if it’s true or not.