When running an agency, it’s essential you invest in training your team. But don’t forget your personal development too. There’s a lot to do when you lead an agency and it pays to stay on top of the latest thinking when it comes to business development, understanding the finances or building a great culture. Our two most popular courses are The Art of the Pitch and Pitch Perfect. These courses are designed to help agencies win more pitches and to develop your team members into confident communicators.
Running an agency means making decisions-lots of them. But, as an agency leader, sometimes you are on your own. Imagine if there was another way, a better way. We’re on a mission to create that with our Masterminds. As the owner or leader of an agency, you are responsible for all of the significant decision making. When to hire, which clients to focus on, what services to pitch, who to pitch, where to locate your office, when to fire etc. the list is endless. But, the chances of you having a board of directors to help with that decision making are slim. Joining an Agency Squared Mastermind Boardroom o meet with your peers, work together, to solve problems and make decisions, and to grow your agency in a confidential environment.
Running an agency is no mean feat, and sometimes an external viewpoint is invaluable. Our coaching services for micro-agencies provides the guiding hand of an experienced agency owner to advise you on how to run and grow your agency. Someone to hold you accountable and keep you moving towards hitting your big, hairy, audacious goal.
Join our community from just £49.95 per month and enjoy these additional benefits…
Client Match We work closely with client-side marketers from brands of all shapes and sizes, helping them find and appoint quality agencies. In 2020 alone, we enabled agencies in our network to earn fees over £500,000 working for brands such as The Wine Society, Syngenta, Mack Brooks (part of Reed Exhibitions), Syngenta, Huntingdonshire District Council and others. We work with our community members first to solve our clients’ agency procurement challenges.
Lead and Tender Alerts We know that agencies need a constant supply of new business opportunities. Our lead and tender alerts service aims to keep our members alert to new opportunities in marketing, advertising, PR, communications, digital, design, SEO and more. Whatever your service expertise, it’s likely we will be able to funnel leads and tender opportunities right to your inbox.
Agency Quality Mark (AQM) Our Agency Quality Mark (aka the AQM) is a bit like the British Standard kitemark but designed specifically for agency businesses. It uses the principles of ISO9001 to provide an agency management framework and scorecard that helps our members move from good to great. If you are looking for an approach to improving service delivery quality at your agency, drive up NPS and establish a point of differentiation, then look no further. Join our membership and gain your AQM status.
Book Club Who doesn’t love a good business book? Well, we certainly do anyway. Our members join us for regular reviews of the latest thinking in business management, marketing and leadership. Join us and learn from the great thinkers about how to ramp up your business and marketing performance..
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